Branding
BRAND IDENTITY & POSITIONING
Identification of the set of brand recognition elements, identifying the related market segment in which the brand operates, the differentiating characteristics from competitors, the orientation and objectives of the company, as well as the personality and brand values.
The studied identity allows to place or relocate the brand and its products, services or activities, through the creation of a verbal and visual system, applicable to all the company touchpoints.
NAMING
Process of definition of the name of the brand and/or its products, services, activities; the name is considered the first and most important element of a bran identity, because it’s memorize by the costumer and associated to other elements of the brand. The name is chosen according to the identity and positioning studied, considering the cultural, linguistic and sound aspects, the facility of pronunciation, ease with which it can be pronounced, written and memorized, as well as the ability to evoke precise ideas and values, thus contributing to the construction of the brand.
LOGO DESIGN
Design or restyling of marks (graphic symbolic part) and logotypes (text part) according to the brand identity of the company. The logo is the central visual element of a brand and for this reason it has to allow the brand recognition and its differentiation from the competitors, besides being original and easy to be memorize. The logo is designed to be versatile and adaptable to any format and size of application, adequate to be printed on different supports and for online communication.
VISUAL IDENTITY
Definition of the visual system of a brand, considering its identity and positioning and its logo, meant as brand synthesis. Identification, therefor, of the typography, of the colors, of the style of images and/or illustrations, of the signs and symbols, of the pattern and of all the visual elements needed to describe the brand identity
The visual identity includes the design of the applications too in the different supports different for each company, as stationery, business cards, merchandising, invites, catalogues, adv pages, fair exhibitions… .
BRAND MANUAL
Realization of the document in which logo and visual identity are described and where are collected guidelines for the right use of the logo.
BRAND EVENT
Organization of events as physical touchpoints of the brand, where involve potential clients, partner and stakeholders or everybody interested on the company. Definition of the place which can best fit the objectives (as awareness, engagement, launch of a new product or service…),of the contents, of the comunication before, during and after the event.
SOCIAL MEDIA
Design of both the editorial plan for social network according to the objectives of the company (from which decide which social networks are better to be used) both the storytelling of the visual contents, in the way expand the possible followers, engage theme and let theme understand better what the brand is exactly.
Design of the textual and visual contents.
Editorial design
Design of editorial products, as catalogues, brochures, adv pages, manuals, books, magazines and newspapers. Design from graphic structure and layout which best fit the needs, till the coiche of papers, finishings, bookbindings, print tecniques, following the clients during the print process too.
Graphic design
Ideation and design of graphics, as illustrations, icons, patterns, presentations, both to complete the visual identity of brand both to add other visual elements useful for communication or for other objectives.