Chef Radu Dodu
Branding
2020
Marche, Italy
Project designed with Williams Pompei
Design of logo and visual identity for a young chef with 10-year long career in starred restaurants.
Brief
Create a distinctive and unique logo for a young chef grew up in Italy but with Moldovan origins, with 10-year experiences in Italian starred restaurants. The chef request was to design his visual identity too and its applications.
Solution
The chef philosophy was the main inspiration for the shape of the logo: respect for food chain, seasonality of the products, simplicity of the ingredients but enhanced in the way to create an unique and memorable dish. The Spaghetti al verde (Green Spaghetti), dish which best represents Radu Dodu’s cuisine, is the other elements of inspiration, together with the meeting of the two cultures (Moldovan and Italian): the logo shape is, in fact, composed of two simple circular elements which intersect giving shape to the initials of his name and surname (R e D).
The main color is green, light and dark, to recall the suoi Spaghetti al verde and the concept of sustainability.
