Tailoring of the brand: research, attention and craft production.
I define my branding approach as tailoring of the brand: as the tailor creates a totally customized model, paying attention to the details, in the same way I also carry out a sort of artisan production of the brand.
After knowing the brand, carrying out an in-depth process of research and analysis, I empathize with the brand itself, go in search of its essence and try to make it visible through distinctive and unique solutions.
My goal is to design visual identities of quality, studied in details, which respect the objectives set and able to comunicate the brand values, following the client in all the project and execution phases.
I deeply believe on beauty, I am fascinated by handmade things, I love products printed with refined papers and with quality and researched finishes and I am inspired by the perfect shapes of nature and by ancient words.
Beauty is a sort of visible harmony. that gently touches the human heart.