Historic Shops of Genova
Branding
2019
Genova, Italia
Project designed with Williams Pompei
★ Finalists of the contest
Project proposal of logo and visual identity for the contest launched by Comune di Genova for the design of a logo for Historic Shops, Shops of Traditions and Shops of Cultural Interest.
Brief
Create a distinctive logo for Historic Shops, Shops of Traditions and Shops of Cultural Interest of Genova, able to reflect the excellence of these economic activities, taking inspiration from the architectural elements of the shops themselves.
The logo had to be printed in a plate and declined in three different colors, one for each recognition.
Soluzione
The inspiration of the logo derives from the capital letter of Genova (G), from the entrances which characterize all the shops as Portals of time, beyond which you could find a new world and time, which is the third inspiration for the logo. The passing of time is the concept at the base of the whole project and it is represented by an horizontal line that gives recognizability to the brand and creates a dynamic visual language.
