Diocese of Belluno Feltre
Branding
2020
Belluno, Italia
Project proposal of logo and visual identity for the contest launched by Diocese of Belluno Feltre.
Brief
Create a new, distinctive and unique logo and visual identity for the Diocese of Belluno Feltre, born from the union of two old Dioceses (Belluno and Feltre), taking inspiration from some of the local features, as the cultural and geographical context and able to represent the Diocese in its unicity.
Solution
The shape inspiration of the logo and the visual language that characterizes the brand derives from the Diacono Orso’s chalice, an artifact of great artistic and cultural value found in this area, and from the different communities of the territory, under a unique religion Institution, represented by lines with a common origin that visually translate the light rays, symbol of God’s Light.
The colors chosen are: grey, for the Dolomites and the Chalice and yellow, that symbolizes the God’s Light; the main typography, Frank Ruhl Libre, is a serif that recalls the written on the Chalice.
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