The concept at the base of the whole project is the positivity and the young brand personality, represented by flat and saturated colors and a series of pattern, one for each label designed, but always coherent and recognizable as part of the same brand family. After defining a handlettering logo and choosing a modern sans serif typeface, the fruit of each jar has been illustrated through a geometrical style and a saturated palette of four colors; the labels are customized using these illustrations, creating a modular pattern used also in other brand touchpoints.