Valmarecchia
Branding
2019
Valmarecchia, province of Rimini, Italia
Project designed with Williams Pompei
Project proposal of logo and visual identity for the contest launched by Valmarecchia (provinceof Rimini), for the design of a logo for this valley in the inland of Rimini.
Brief
Create a distinctive logo for Valmarecchia, a valley in Emilia Romagna crossed by the river which it takes ots name. The logo had to be used to identify and promote the territory, its villages, events and routes.
Solution
The inspiration of the logo derives from its territorial features: in particular from the natural shapes of the landscape which is a valley with high rock formations and sharp edges, where villages are located on; from the fact that the territory is developed on two levels (valley and high villages); from merlons which are typical of the Medieval architecture; from the initial of the two conquerors of the valley (Malatesta and Montefeltro), besides the initials of Valmarecchia (valley) and Marecchia.
